Bourye is a combination of "Bou" for bourbon and "rye" for..well, rye whiskey. Because combining bourbon and rye is a bit unusual, we couldn't help thinking of the jackalope. Honestly, we didn’t think anyone would like the name!

Bourye is a combination of "Bou" for bourbon and "rye" for..well, rye whiskey. Because combining bourbon and rye is a bit unusual, we couldn't help thinking of the jackalope. Honestly, we didn’t think anyone would like the name!

The jackalope, also called an antelabbit, is an antlered species of
rabbit, a cross between a jack rabbit and an antelope. It is rumored
that pockets of jackalope populations continue to persist in the
American West, its native home. In the old West, when cowboys would
gather by their campfires to sing at night, jackalopes would frequently
be heard singing back, mimicking the voices of the cowboys. When
chased, the jackalope will use its vocal abilities to elude capture.
For instance, when chased by people it will call out phrases such
as, “There he goes, over there,” in order to throw pursuers off its
track. Legend suggests the best way to catch a jackalope is to lure it
with whiskey, as they have a particular fondness for this drink. Once
intoxicated, the animal becomes slower and easier to hunt (believe it
or not, all this mythology is true, we didn’t make any of this up). That’s
why High West created Bourye®, our proprietary blend of mature
Bourbon and Rye, both favorites of real cowboys and sure to attract
even the most finicky of jackalopes.